Mukesh Ambani’s Reliance looks to disrupt dominance of MNCs in consumer electronics, home appliances; wants to replicate JioPhone success

Reliance Industries Ltd (RIL) plans to disrupt the dominance of multinationals in the local consumer electronics and home appliances market with the introduction of its new brand ‘Wyzr’. The company aims to establish its own production plants in the future and expand the product line to include various electronics and appliances.

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