Kiran Mazumdar-Shaw, the founder and executive chairperson of Indian Biopharmaceutical Company Biocon, posted a video on X to protest discriminatory pricing for products used preferably by women. Mazumdar-Shaw wrote, “Pink Tax! A shameful gender bias that women must respond to by shunning such products.” According to WEF, consumer products targeted and advertised to women are sometimes more expensive than comparable products marketed to men.
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